EXPLORERS, INNOVATIVE THINKERS
& STRATEGISTS
WE ARE innovatorsplannerspassionateconnectorscreatorsfun
Well known for our integrated marketing approach and comprehensive understanding of kids, youth, millennials, family, and parents, we share a genuine enthusiasm for delivering activations that drive growth and make noise. It’s this mix of playful creativity, rigor and our roll up your sleeves culture that takes our work to the next level. To explore our services click here.
OUR DNA
Priding ourselves in our work, industry leadership, relationships and reputation, we are:
- Client-focused with an always-on service approach.
- A cross-functional team of experts.
- Nimble with the ability to quickly pivot and shift.
- Committed to achieving KPIs and metrics.
- A fully integrated agency with media planning and buying through Beacon Media .
MEET THE TEAM
Beacon Communications/President
DONNA MACNEIL
Donna is an expert strategist and brand-builder with a proven track record in entertainment media, consumer products and licensing. She excels at finding smart, strategic and creative ways to connect companies with their consumers across media and marketing platforms. Donna brings her combined expertise in strategic insights, brand activation, consumer communications and PR to lead the Beacon team.
Beacon Media/Global CMO & General Manager
KATHLEEN CAMPISANO
Kathleen is an award-winning business leader with an impressive record of driving multi million-dollar growth in executive positions across marketing, research, product development, retail, merchandising and media. Kathleen brings a rare 360 viewpoint with her bold and thoughtful approach as she leads the company’s media and marketing strategies.
President of Beacon Media Group
Cindy Kelly
Cindy is a senior executive and leader in accelerating revenue, securing new clients, and cultivating long-term partnerships. With a deep understanding of media platforms and success in providing solutions to maximize the impact of advertising campaigns. Committed to creating an internal culture of mastery in media and amplification of branding delivering the best results to clients on a personal level.
VP, Digital Strategy
Samantha Mefail
With an emphasis on data-driven digital media strategy, Samantha has worked with brands across multiple industries including Publishing, Entertainment and Toy. Her expertise across both the Adult and Kid demos provides her with a holistic viewpoint to tailor Paid Digital Media strategies to meet individual client needs.
Director Media Research, Insights & Analytics
Jennifer Wirchansky
Jennifer is an advertising/marketing professional with extensive experience in research, strategic planning, media buying, and account management for some top brands in the industry. Her vast research talents and continued desire to dig in deep on all that pertains to consumer behavior, the media marketplace, competitive analyses and the latest trends has been pivotal in establishing research as the foundation for every project, as well as enhancing unique team POVs for top-level strategic thinking and planning for all brands.
VP of Integrated Media
Sandra Bingham-Sterling
Marketing and Communications professional with over 25 years of extensive media experience crafting key objectives and strategies and evoking targeted brand messaging for both existing clientele and new business opportunities. Adept at planning, developing, and executing effective media tactics to maximize company success. Forges lasting rapport with colleagues and clientele.
VP Digital Activation & Reporting
Michael Pierre
Michael is a client focused, media and marketing professional with a proven record of success in developing data driven innovative digital and integrated media / marketing campaigns. Michael prides himself on identifying innovative platforms and developing lasting partnerships / alliances that help bring first to market opportunities to the Beacon roster of clients.
Director of Data Analytics
Alex Cohen
Alex is a consummate media professional having worked on top brands like Google and Delta Air Lines. With a rich background in Data Science and an insatiable appetite for continuous improvement, Alex has forged a robust measurement reporting system at Beacon Media that deepens our ability to analyze campaign performance and provides clients with best-in-class data solutions delivering significant impact on key metrics and critical KPIs.
VP PR, Communications and Engagement
Amanda Lao
An award-winning communications professional with over 12 years of experience conceptualizing and executing campaigns that drive sales, improve brand recognition, and raise awareness. A strategic, result-driven professional with natural organizational and problem-solving skills with the ability to lead teams that deliver and execute strategies that align with goals and long-term business objectives.
