Client

Jazwares

Service

PR

Brand

Fortnite

The objective

To generate quick and efficient mass media impressions for the launch of mega-hot Fortnite licenced product with less than one month to the holidays!

Solution

Beacon Communications worked collaboratively with the Jazwares team to line up key media and influencers under embargo for the launch, followed by a quick media and influencer blitz under condensed timelines. One of the hardest and most time consuming parts of the campaign? Turning away hundreds of media and influencers who wanted the coveted product to review!