Connecting the right influencer with the right audience was key to the success of this campaign. Beacon Media achieved this by identifying a popular niche influencer whose personal brand and audience were perfectly aligned with Frozen II and Snow Glow Surprise brands. Custom video was created to showcase the product attributes that engaged the target audience. In addition, we negotiated additional exposure by leveraging the influencer’s presence on other social platforms to boost the product messaging creating expanded awareness, reach and engagement generating an over-delivery of guaranteed views by 604%!