WOW! Stuff




Harry Potter Invisibility Cloak

The objective

While it may seem funny to build a campaign designed to make product disappear, that was the goal! We set out to generate mass PR coverage for Wow! Stuff’s Harry Potter Invisibility Cloak.


Targeting Harry Potter fans and gift givers across North America, Beacon Communications strategically selected PR outlets across our broad network of traditional and digital media that would generate the greatest impact through meaningful impressions. The product quickly disappeared as fans clamored to get the product but not before it could capture the coveted TOTY for Most Innovative Toy of the Year award!