Sunny Days Entertainment


Media/PR/Social Media


Ravel Tales

The objective

Launch new collectible plush line in a saturated, high-volume, competitive market during the height of the COVID-19 shut down.


The Beacon Media Group and Beacon Media Group Beacon Media teams created a multi-pronged campaign, talking to kids and moms via PR, influencer marketing, social media and  paid digital across multiple channels. The high impact outreach combined with strategic paid media campaigns drove sell-outs in pre-sale and KPIs that significantly outperformed on all measurements, giving the brand tremendous momentum out of the gate and unravelling a winning formula.