Client
Netflix
Service
Digital, Social Media & OOH- Multicultural Focus
Brand
Karma’s World
The objective
Build awareness and support for the Netflix animated series Karma’s World. Generate buzz and engagement to increase tune-in while building a loyal fan base. Test multiple audiences to identify core audience segments.
Solution
Utilized paid digital media support to drive targeted and efficient video views. Tested multiple audiences including parents with kids 6-11 across premium streaming and OTT channels. Aligned with brand safe content on mobile, apps and websites to generate awareness and engagement.
