EXPLORERS, INNOVATIVE THINKERS
& STRATEGISTS
WE ARE innovatorsplannerspassionateconnectorscreatorsfun
Well known for our integrated marketing approach and comprehensive understanding of kids, youth, millennials, family, and parents, we share a genuine enthusiasm for delivering activations that drive growth and make noise. It’s this mix of playful creativity, rigor and our roll up your sleeves culture that takes our work to the next level. To explore our services click here.
OUR DNA
- Client-focused with an always-on service approach.
- A cross-functional team of experts.
- Nimble with the ability to quickly pivot and shift.
- Committed to achieving KPIs and metrics.
- A fully integrated agency with media planning and buying through Beacon Media .
MEET THE TEAM

PRESIDENT
DONNA MACNEIL
Donna is an expert strategist and brand-builder with a proven track record in entertainment media, consumer products and licensing. She excels at finding smart, strategic and creative ways to connect companies with their consumers across media and marketing platforms. Donna brings her combined expertise in strategic insights, brand activation, consumer communications and PR to lead the Beacon team.

GLOBAL CMO AND GENERAL MANAGER
KATHLEEN CAMPISANO

Head of Client and Brand Partnerships
Cindy Kelly

VP, Digital Strategy
Samantha Mefail
With an emphasis on data-driven digital media strategy, Samantha has worked with brands across multiple industries including Publishing, Entertainment and Toy. Her expertise across both the Adult and Kid demos provides her with a holistic viewpoint to tailor Paid Digital Media strategies to meet individual client needs.

Director Media Research, Insights & Analytics
Jennifer Wirchansky

VP of Integrated Media
Sandra Bingham-Sterling

VP Digital Activation & Reporting
Michael Pierre

Director of Data Analytics
Alex Cohen
