Funko Games


Conversion, Big Box Retailers, Traditional & Creative Marketing


Marvel Battelworld

The objective

Successfully launch series 3 and series 4 of Marvel Battleworld.


Drive conversion of Marvel Battelworld across big box retailers and Amazon using traditional and creative marketing solutions.Daily tracking of creative performance resulted in optimizations that drove awareness and sales. Targeting and Google search test and learns assisted in identifying best social audience and search strategy.Measurable sales lifts at launch and holiday season for both new product launches and older series.