Conversion, Big Box Retailers, Traditional & Creative Marketing
Brand
Marvel Battelworld
The objective
Successfully launch series 3 and series 4 of Marvel Battleworld.
Solution
Drive conversion of Marvel Battelworld across big box retailers and Amazon using traditional and creative marketing solutions.Daily tracking of creative performance resulted in optimizations that drove awareness and sales. Targeting and Google search test and learns assisted in identifying best social audience and search strategy.Measurable sales lifts at launch and holiday season for both new product launches and older series.