Client

Goliath

Service

Conversion & Social Awareness Media

Brand

Mastermind

The objective

Drive sales of classic adult game- Mastermind.

Solution

Utilize newsjacking creative to engage users with a Social trend that presents a twist of the classic game. 

    • Utilize social adult targeting audience interested in gaming to drive high engagement.
    • Leverage high traffic Social and Search platforms to drive conversion.
    • Engage users through copy that resonates with Wordle trend, aligning the satisfaction of current word games to the same rush experienced playing Mastermind.