Client
Netflix
Service
Digital, Social Media & OOH- Multicultural Focus
Brand
Karma’s World
The objective
Build awareness and support for the Netflix animated series Karma’s World. Generate buzz and engagement to increase tune-in while building a loyal fan base. Test multiple audiences to identify core audience segments.
Solution
Utilized paid digital media support to drive targeted and efficient video views. Tested multiple audiences including BIPOC/Black parents with kids 6-11 across premium streaming and OTT channels. Aligned with brand safe content on mobile, apps and websites to generate awareness and engagement.
