Client
Bazooka Candy Brands
Service
Digital, Paid & Earned Influencer Marketing, PR & Contests
Brand
Ring Pop
The objective
Drive brand awareness and engagement around Ring Pop’s 45th Anniversary.
Solution
The Ring Pop 45th Birthday Baking Contest campaign in which some of the baking industry’s most recognized names showed the world their Ring Pop Birthday masterpieces and encouraged fans to showcase how they celebrated the brand’s birthday by baking a birthday treat and sharing their photos on Instagram. Highest performing organic social performance!
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- IG-focused social contesting
- PR/Media Outreach
- Paid & Earned Influencer Marketing
- Paid digital support boosting contest awareness and engagement.
