Client

Bazooka Candy Brands

Service

Digital, Paid & Earned Influencer Marketing, PR & Contests

Brand

Ring Pop

The objective

Drive brand awareness and engagement around Ring Pop’s 45th Anniversary.

Solution

The Ring Pop 45th Birthday Baking Contest campaign in which some of the baking industry’s most recognized names showed the world their Ring Pop Birthday masterpieces and encouraged fans to showcase how they celebrated the brand’s birthday by baking a birthday treat and sharing their photos on Instagram. Highest performing organic social performance!
    • IG-focused social contesting
    • PR/Media Outreach
    • Paid & Earned Influencer Marketing
    • Paid digital support boosting contest awareness and engagement.