Digital Media


Scooby Doo

The objective

Drive awareness and interest with a new generation of young fans to the classic
Scooby Doo franchise while influencing purchase intent for the nostalgic fan, moms and gift givers.


The Beacon Media Group Beacom Media team developed a cohesive, digital campaign strategy to reach both kids and adults. Using a mix of kid focused sites and contextual targeting we were able to align the brand with relevant content, games and apps while maintaining the specialty positioning  of Playmobil and the retro vibe of Scooby Doo while outperforming benchmarks across all KPIs for both kids and adults.