Client
Bandai
Service
PR, Social, Events
Brand
Tamagotchi
The objective
Continue to grow Tamagotchi brand awareness amongst target demographics for the overall brand while supporting the rollout of multiple device and wave SKU launches across retail platforms, keeping purchase affinity high and brand outreach fresh.
Solution
Robust marketing and communications strategy reaching core and new audiences, punctuating the year with pre-order and launch campaigns that weave a robust, always-on PR strategy injected with new news, fresh content, and fan engagement.
- Heavy PR planning and outreach
- Robust marketing calendar supportinglaunched and new product cycles.
- Social amplification, and integration with paid media activity
- Events
